Ivory Demand in China 2012-2014
In late 2012, WildAid interviewed residents in three major Chinese cities—Beijing, Shanghai, and Guangzhou—to better understand awareness and attitudes toward elephant conservation, and to identify the behavior and beliefs of ivory consumers.
In 2013, WildAid, Save the Elephants and African Wildlife Foundation launched a campaign to reduce the demand for elephant ivory in China. Using the survey findings to inform the campaign strategy, the partners began working to raise awareness of the elephant poaching crisis, support lawmakers in banning ivory sales, and ultimately reduce demand for elephant ivory. Two years later in October 2014, the survey was replicated to assess changes in awareness, attitudes and behavior regarding ivory consumption and the poaching crisis, and to ascertain the reach of campaign messages in Beijing, Shanghai, and Guangzhou.